Anexinet rebranded — new logo, new identity — and the corporate website needed to follow. I was the sole UX/UI designer on the project, working directly with the marketing lead, who was the decision-maker on design and the bridge between the team and the CEO. This was an internal project: I was designing for my own employer. That creates a specific dynamic — you have direct access to stakeholders, but you're also working within organizational politics around how the company wants to present itself. Every section had to align with what marketing was communicating externally. The scope covered the full site: landing page, service pages, internal sections, and a blog/news/case studies section that needed its own structure for handling varied content types.

I worked closely with the marketing lead throughout — she drove the content strategy and I translated that into layouts, hierarchy, and interaction. Approvals went through her to the CEO, so iterations moved quickly once the direction was aligned. The site had to work across all devices, so responsive design was a core constraint from the start — not an afterthought. I also designed animations to add motion to the new brand identity, which was part of what made the redesign feel like a genuine transformation rather than just a visual refresh. The blog and case studies section required its own information architecture — different content types (articles, project summaries, news) needed to coexist under a consistent layout system that could scale as content grew.

The redesign covered every section of the site — from the landing page to service detail pages to the content hub. Each section needed its own layout logic while staying visually consistent with the new brand. Animations were integrated throughout: scroll-triggered reveals, hover states, and section transitions that made the new identity feel dynamic. These were designed in Figma and specced for the development team, with InVision prototypes used for client review. The responsive system had to hold across mobile, tablet, and desktop without losing the visual impact of the new brand. Navigation, content grids, and media-heavy sections all needed specific responsive treatments.

The site launched as the digital face of Anexinet's rebrand — fully responsive, animated, and covering all sections from landing to content hub. Deliverables: complete site redesign across all pages, responsive system, animation specs, blog/case studies section, and handoff to development. Designing for an internal client is different from client work. The feedback loop is faster and more direct, but the stakes around brand representation are higher — this was how Anexinet presented itself to enterprise clients. Making sure the design actually served that goal, not just marketing preferences, was the ongoing tension in the project.